The co-founder of Norm Architects, Jonas Bjerre-Poulsen speaks with Phase One about Scandinavian minimalist design concepts and the connection between the physical spaces he designs and photographing these same spaces. Jonas uses the XF 100MP Camera System in his work.

“My experience with using the Phase One equipment has been amazing. I have never before experienced such a level of details in my images. I have never before been able to capture the tactile quality of what I was portraying in this way. It´s a whole new thing and through the images I am suddenly able to understand and see the materials in detail in a whole new way.”

Whether you’re focusing on simplicity, or photographing chaos; with the XF 100MP, the potential for capturing something magnificent is in your hands.

The most powerful camera system in the world. No compromise.